How Do I Get My Property on realestate.com.au?
Last Updated: August 2026
This article is part of our Common Questions About Selling Property in Australia .
Quick Answer
If you are a private homeowner selling an established residential property, you cannot currently advertise the property directly on realestate.com.au as a private seller. realestate.com.au states that established residential properties for sale must be advertised through a registered Australian real estate licence. Private sellers who want their property exposed on realestate.com.au therefore need to use an eligible real estate agent or a service that works within the portal’s permitted advertising arrangements.
This is different from private rental listings. realestate.com.au currently allows eligible private landlords to advertise their own rental properties directly through its private rental listing service. However, that option does not apply to a homeowner privately selling an established residential property.
Can I List My House for Sale Directly on realestate.com.au?
No, not directly as a private seller of an established residential property.
According to realestate.com.au’s current advertising information, private parties cannot directly advertise established residential properties for sale on the platform. Residential advertising requires a registered Australian real estate licence. :contentReference[oaicite:1]{index=1}
This means a homeowner cannot simply create a standard private seller account, upload their house and independently publish an established residential property for sale on realestate.com.au.
See realestate.com.au’s official private advertising FAQ .
Why Can’t Private Sellers Directly Advertise a House for Sale?
realestate.com.au operates its established residential sales advertising through licensed real estate businesses. Its current advertising information states that a registered Australian real estate licence is required to advertise established property on the platform. :contentReference[oaicite:2]{index=2}
This means the rules for selling a property privately are different from the rules for advertising that property directly on every major property portal.
You can legally sell your property privately without appointing a traditional real estate agent, but that does not mean every property website accepts direct private-sale listings.
Can I Use a Real Estate Agent Just to Get My Property on realestate.com.au?
One option is to work with a licensed real estate agent that advertises properties on realestate.com.au.
However, if your objective is to sell privately and avoid using a traditional agent to manage the entire transaction, you should understand exactly what services you are paying for and what role the agent will have.
realestate.com.au itself directs private sellers to find a real estate agent with a subscription to the platform. :contentReference[oaicite:3]{index=3}
Before agreeing to an arrangement, clarify:
- Whether the agent will manage the entire sale
- Whether you will remain responsible for buyer enquiries
- Who will conduct inspections
- Who will negotiate offers
- What advertising fees apply
- Whether an agent commission applies
- What contractual obligations you are accepting
Can Selling My Place Put My Property on realestate.com.au?
Before making any claim that a private property advertising service can place an established residential property directly on realestate.com.au, sellers should confirm the service’s current advertising arrangements and eligibility.
The important distinction is that realestate.com.au controls which listings can be published on its platform. A private seller cannot bypass those requirements simply by using a different advertising service.
If a service claims that it can provide exposure on realestate.com.au, ask how the listing is supplied to the portal and whether the arrangement complies with realestate.com.au’s current requirements.
What Are My Alternatives to realestate.com.au?
If you are selling privately, you can still use other marketing channels to reach prospective buyers.
Your private selling strategy can include:
- Private property advertising platforms
- Your own website
- Social media
- Property-specific advertising services
- For-sale signage
- Local advertising
- Direct buyer enquiries
- Personal and professional networks
The objective is to create enough visibility for your property while presenting accurate information and making it easy for serious buyers to contact you.
Read: How to Create a Property Listing That Sells .
How Can I Maximise Exposure When Selling Privately?
If you cannot directly publish an established residential sale on realestate.com.au, your marketing strategy becomes particularly important.
Use Professional Property Photography
High-quality images can make your property stand out in online searches and encourage prospective buyers to arrange an inspection.
How to Take Real Estate Photos: DIY vs Professional
Create a Detailed Property Listing
Provide buyers with accurate information about the property, including its features, location, land size, accommodation, parking and other relevant details.
How to Create a Property Listing That Sells
Promote the Listing Across Multiple Channels
Do not rely on a single website. A broader marketing strategy can increase the number of potential buyers who discover your property.
Make Buyer Contact Easy
Provide a clear way for interested buyers to ask questions and arrange inspections.
Does realestate.com.au Allow Private Rental Listings?
Yes, but this is different from selling a house privately.
realestate.com.au currently offers private rental listings for eligible landlords. Its advertising information states that private landlords can list standard rental properties directly and receive tenant enquiries through the platform. :contentReference[oaicite:4]{index=4}
Therefore, do not confuse:
- Private rental listing — eligible private landlords can advertise directly.
- Private residential property sale — established residential properties for sale require advertising through an eligible licensed real estate business.
Does Selling Privately Mean I Cannot Reach Buyers on Major Property Websites?
No. Selling privately and advertising on a particular property portal are two separate issues.
You can sell a property privately while using a combination of private property advertising, your own marketing channels, social media and other buyer-reach strategies.
The important thing is to understand the advertising rules of each platform before assuming that private listings are accepted.
What Should I Do If I Want Maximum Online Exposure?
Start by identifying the buyers you want to reach and then build a marketing strategy around them.
A strong private selling campaign can include:
- Researching the local market
- Setting a competitive asking price
- Preparing the property
- Taking high-quality photographs
- Creating an accurate property listing
- Advertising through appropriate channels
- Responding quickly to enquiries
- Conducting inspections
- Negotiating offers
- Working with a conveyancer or solicitor through the legal process
Start with our complete guide: How to Sell Property Privately in Australia .
Frequently Asked Questions
Can I put my house for sale on realestate.com.au myself?
No. According to the current realestate.com.au advertising requirements, private parties cannot directly advertise established residential properties for sale. A registered Australian real estate licence is required for this type of advertising. :contentReference[oaicite:5]{index=5}
Can a private seller advertise a house on realestate.com.au through an agent?
A private seller can work with a real estate agent that has the appropriate realestate.com.au subscription and licence. The seller should understand the agent’s fees, contract and role before proceeding.
Can I advertise a rental property privately on realestate.com.au?
Eligible private landlords can currently advertise standard rental properties directly through realestate.com.au’s private rental listing service. :contentReference[oaicite:6]{index=6}
Can I sell my house privately without realestate.com.au?
Yes. Selling privately does not require you to advertise on realestate.com.au. You can use other suitable marketing channels to reach prospective buyers.
How can I get more buyers to see my private property listing?
Use professional photography, an accurate and compelling listing, multiple appropriate marketing channels and prompt communication with prospective buyers.
Related Guides
- Common Questions About Selling Property in Australia
- How to Sell Property Privately in Australia
- How to Create a Property Listing That Sells
- How to Handle Buyer Inquiries
- Private Sale vs Real Estate Agent
- Cost of Selling a House in Australia
Sell Your Property Privately with Selling My Place
Selling My Place helps Australian homeowners market their properties privately while maintaining greater control over the selling process.
While private sellers cannot currently advertise established residential properties directly on realestate.com.au, a well-planned private marketing strategy can still help your property reach prospective buyers through appropriate advertising channels.
Before choosing a marketing service, confirm exactly where your property will be advertised and what level of exposure is included.
